Bogalusa Strong and Well-ahead louisiana work together to combat tobacco use!
In recognition of Bogalusa’s Smoke-Free Ordinance 1-Year Anniversary, and as part of the continual efforts to improve resident quality of life, Bogalusa Strong and the Bogalusa Mayor Wellness Council proclaims the month of July, “Independence from Tobacco” month. Bogalusa Strong is a collaboration of community members, leaders, businesses, and organizations working together to improve the quality of life and lifestyles of Bogalusa residents. They are achieving this by promoting physical, social, and environmental health. This effort is supported by Mayor Wendy Perrette, the Mayor’s Wellness Council, Our Lady of Angels Hospital, LSU AgCenter, and Well-Ahead Louisiana.
To spotlight the new declaration, on July 11th, 2018, Bogalusa Strong and Well-Ahead Louisiana launched a Four-week city wide tobacco cessation campaign to educate community members on the dangers of tobacco use and available cessation resources. The campaign generated several educational opportunities, including resources to assist those seeking to quit tobacco, as well as those wanting to help residents quit. Healthcare providers were also encouraged to utilize the resources and materials when explaining the dangers of tobacco use to a client or patient and aid them in taking that first step to quit.
Campaign elements consisted of cessation material distribution, social media marketing, and healthcare provider trainings. The Louisiana Tobacco Quitline (1-800-QUIT-NOW), The Smoking Cessation Trust, and the QuitWithUsLA website were heavily promoted as available cessation resources throughout the campaign. Educational materials included push cards, factsheets, brochures, and posters to be distributed at organizations throughout Bogalusa.
The Brief Tobacco Intervention online provider training was also a key factor of the campaign. This training educates healthcare providers to effectively intervene with tobacco users who wish to quit using tobacco. As a result, Our Lady of Angels Hospital incorporated the training within the employee intranet as a required course for healthcare providers to receive continuing education credits.
Taffy Morrison, Well-Ahead Region 9 Coordinator and the Bogalusa City Wide Cessation Campaign lead, attributed the large campaign success to cross-sector community collaborations. These collaborations established partnerships between city leadership, Well-Ahead, and local business owners. Our hope is to see similar campaigns replicated in communities throughout Louisiana to raise awareness of effective evidence-based tobacco dependence treatment strategies.
DID YOU KNOW?
Smoking is the leading cause of preventable death in the United States. Smoking alone kills 443,000 Americans, including 6,500 Louisiana residents, annually.
- 1 in 4 residents of Bogalusa smoke or participates in chewing tobacco.
- Due to promotion from the city-wide campaign, the number of callers reaching out to the Quitline in Bogalusa nearly doubled from the previous month prior to the campaign launch.
Moving Louisiana’s Health Forward
In partnership with other statewide tobacco control organizations, Well-Ahead Louisiana’s Tobacco Control Program continues to provide resources and data needed to combat tobacco prevalence in Louisiana. Join us in connecting Louisiana residents to tobacco cessation resources by visiting www.Quitwithusla.org!
Are you passionate about tobacco cessation and would like to launch a city-wide cessation campaign in your community? Email firstname.lastname@example.org to learn more. Together, we can move Louisiana’s health forward!