Baker High School CoMMITS To KICKING BUTTS
Last month, Well-Ahead Louisiana implemented a tobacco cessation and prevention media campaign targeting youth, educating youth about the dangers of tobacco use. It incorporated digital and radio advertising, event coordination, and public relations. The campaign was a huge success, racking up over 2,200 visits to the campaign's webpage, available here, and earning a viewability rate of 65% (a standard rate is 53%). The ads, shown below, will soon be available for download in the Louisiana Tobacco Coalition's Google Drive.
On Monday, March 19th, Well-Ahead Louisiana and over 500 students at Baker High School gathered to celebrate Kick Butts Day, a national movement that empowers youth to stand against tobacco use. The pep-rally style event gave students the opportunity to stand up against Big Tobacco and pledge to live tobacco-free. The event was emceed by 94.1’s D.J. AJ Boogie and featured performances by students of LSU Aerial Silks and the Baker High School Band. These performances showed that healthy lungs are imperative to excel in the things the students love most: emceeing, music, and athletics.
The event also included several noteworthy speakers. City of Baker School System Superintendent, Dr. Herman Brister, encouraged the students to be leaders in the community by living a tobacco-free life. At the event, Jared Hymowitz, Director of East Baton Rouge Mayor Sharon Weston Broome’s Healthy City Initiative, proclaimed the week of March 19th Kick Butts Week. This official proclamation extended Kick Butts Day to a seven day observance in East Baton Rouge Parish. In addition, Frankie Poland, of the Communities of Color Network, provided tobacco education that focused on the dangers of tobacco use and secondhand smoke.
Did You Know?
In Louisiana, nearly 30,000 high school students currently smoke, and about 2,400 kids under the age of 18 are becoming new daily smokers each year.
Lawmakers cleared the air for every student in the state in 2017 by passing Act 351, which prohibited smoking across more than 1,400 schools statewide.
Smoking is the number one preventable cause of death in the United States.
Smoking kills more people than alcohol, AIDS, car crashes, illegal drugs, murders, and suicides combined.
Moving Louisiana’s Health Forward
Healthy students build strong communities. To date, 517 schools across the state have been designated as WellSpots. In addition, a total of 205 WellSpots have implemented a smoke-free policy and 619 WellSpots have implemented a comprehensive tobacco-free policy. Learn how you can support smoke-free environments by visiting www.wellaheadla.com.