Start a Digital Marketing Campaign for Your NDPP

National Diabetes Prevention Programs (National DPP) make a positive impact in Louisiana communities with healthy, evidence-based diabetes prevention methods. Your program has the power to raise community awareness of prediabetes and significantly reduce the risk of type 2 diabetes. 

You can empower individuals in your community to make informed choices, prevent diabetes, and pave the way for healthier lives. Use the Now’s the Time marketing campaign to expand your program’s reach in your community. For more support, contact us and we’ll work closely with you to develop effective tactics and deliverables that align with your goals. 

The Now’s the Time campaign was developed to help increase awareness of prediabetes among rural and underserved communities across Louisiana. By taking the prediabetes risk assessment quiz to help determine their risk level, residents of these communities can take the appropriate action and prevent Type 2 diabetes before it’s too late!

Now’s the time to take action and make a lasting impact!

We Can Help You Reach Your Community

Expanding your community reach begins with an effective marketing strategy. Learn how to use the Now’s the Time ad creative, targeted email marketing, and more to help your National DPP thrive.  

Ad Creative 

This creative has been proven effective in promoting prediabetes awareness in Louisiana and can help you increase enrollment in your National DPP!

Slice of Life

The idea behind this ad set is to provide a friendly reminder of all the important things an individual might value in their life that prediabetes can affect. This ad creative helps the viewer understand the importance of finding out if they or a loved one is at-risk for prediabetes.

Google Ads

What are Google Ads?

When you search something in Google, you’re probably familiar with the first couple of results saying Sponsored. These are Google Ads, and they can be an effective tool to promote your National DPP. Google Ads helps you promote your National DPP program to reach more people who are interested in what you offer. With Google Ads, you can showcase text ads to connect with internet users across different websites, apps, and videos. By strategically allocating your budget and crafting compelling ad copy, Well-Ahead can drive more engagement and achieve your campaign goals.

Run-time recs
Based on a thorough performance forecast, we suggest running these ads for a minimum of 6 months. At the end of this period, it is advisable to reassess their effectiveness and consider reallocating ad spend if needed. This evaluation will determine if the ads are still viable or if allocating the ad budget to a different service would yield better results.

It is highly recommended to have a minimum of three ads within each ad group. In addition, Well-Ahead advises fully utilizing all available headline and description options for optimal performance.

How to Create a Google Ads Account

• DIY-Do It Yourself
• To create your own Google Ads account, follow these simple steps:
• 1.) Go to the Google Ads website and click on “Start Now.”
• 2.) Sign in with your Google account or create a new one.
• 3.) Set up your first campaign by selecting the goals you want to achieve, such as driving website traffic or generating leads.
• 4.) Reach your target audience by location
• 5.) Choose your budget and bid strategy to control your advertising costs. We recommend Max Clicks or Max Conversions.
• 6.) Create ad groups. It’s best to lump your keywords in ad groups based on the topic of your keywords.
  • Example Campaign: 
    • Diabetes
  • Ad Group: 
    • Test
  • Keywords:
    • Diabetes test
    • Diabetes online test
    • Diabetes test near me
    • check blood sugar at home
    • At home diabetes test
• 7.) Craft compelling ad copy that highlights the benefits of the National Diabetes Prevention Program. Please remember to include as many keywords in the ad copy as you can. Please view an example schematic here.

• 8.) Set up tracking and conversion actions to measure the effectiveness of your ads.
• 9.) Monitor results and make changes to the account to increase performance.

Going the extra mile

When you’re short on time or have complex advertising needs, teaming up with an experienced Google Ads expert can make things easier. At Well-Ahead, we handle the setup, management, and optimization of your campaigns for cost-effective performance. Our all-inclusive service includes thorough market research, monthly optimizations, budget management, and easy-to-understand monthly reports. We’re always here to answer your marketing questions, so feel free to give us a call anytime!

Paid Social

What is Paid Social?

While scrolling through your Facebook or Instagram timelines, you may have seen a post from a brand that says Sponsored. These are Paid Social ads, which could be a powerful online marketing tool to promote your National DPP! Paid social ads are placed within Facebook’s various feeds and placements. They reach people who may not know about your National DPP and can spread the word via Facebook and Instagram. Paid social ads are a great way to increase community awareness and engagement with your National DPP!

Specs for various paid social platforms

Image Ad

Carousel Ad

How Can I Learn More?

• The following pages provide more insight into the usefulness of paid social media ads
  • https://gatorworks.net/facebook-vs-instagram/
  • https://sproutsocial.com/insights/paid-social-101/
  • https://blog.hootsuite.com/organic-vs-paid-social-media/

How to Create a Paid Social Campaign

To create your own Facebook Business account, follow these simple steps:

1. Go to business.facebook.com/overview.
2. Click Create account.
3. Enter a name for your business, your name and work email address and click Next.
4. Enter your business details and click Submit.

Once you have created your Business account or if you already have one, follow these steps to create your campaign:

1. Got to business.facebook.com
2. Create an account or log in to Facebook Business Manager.
3. When in the Business Manager, select “Create” to generate new campaign.
4. Name your campaign and select the objective of your campaign, in this case it would be a lead and set your budget.
5. Next, you will create an ad set where you can pick the targeting to those most likely to interact with the ad in the area of your National DPP and set the dates you want the ad to run.
6. Once you have finished your ad set, you can create the actual ad. This is where you can put your picture or video, your caption for the ad and the URL to lead users to the Pre-Diabetes Quiz.

Going the Extra Mile

This is just the tip of the iceberg when it comes to Paid Social. There are various other factors that can make your campaigns even more successful, like installing a pixel and creating and firing events to track your ad more accurately and show metrics of measurement to show the effectiveness of the ads. To ensure all of this and more is happening for your National DPP Campaigns, connect with Well-Ahead for optimal results that can help make a difference in your community.

Targeted Display

What is Targeted Display?

Targeted display advertising refers to a digital advertising strategy that aims to reach specific audiences by displaying relevant, creative ads on websites and mobile apps. This form of advertising utilizes advanced targeting techniques to deliver ads to individuals based on their demographics, interests, online behavior, and other data points. You may have seen display ads on the internet that follow you around. You can utilize these types of ads to target people in your community that might be interested in creating healthier lifestyle changes with a National DPP!

Targeting

For your National DPP, you’ll want to target people within your direct community that you serve. Within this location, our suggestion would be to target households with incomes of $35K or under for ages 35-64.

Tactics

Our Now’s the Time targeting utilizes the following tactics.

• Addressable Geofencing
  • Addressable Geo-Fencing targets households by using geo-fencing technology to target all homes that fit a demographic or behavioral profile. Data sets will then automatically be converted into geo-fences that conform to the publicly-available plat lines of each address. Then, devices seen within those plat lines are targeted with mobile ads. You can target homeowners of a certain demographic and even upload a list of specific zip codes so that we can ensure we’re only targeting the people your campaign should reach.
    • AGF has been the primary focus and success of National DPP campaigns so far. For your purposes, we would be targeting the immediate area within reasonable driving distance of your locations, and targeting all those we can capture within that area with your messaging. This reaches users within their homes, creating another touchpoint for the National DPP message. 
• Site Retargeting
  • Site retargeting serves ads to users who have already visited your site while they are visiting other sites across the web for roughly 30 days. The goal is to give you an additional touchpoint with the user who is now familiar with the brand.

Run Time

We recommend a minimum 3-month run time, but ideally campaigns should go for 6 months to a year.

Go the Extra Mile

If any of these tactics interest you, we have a whole suite of other offerings for whatever audience you’re trying to target- audience retargeting, geofencing, search and keyword retargeting, and more! If you have any questions, or aren’t quite sure which tactics will best suit your needs, we’re more than happy to help! Contact our team at Well-Ahead today to get started.

Targeted Email

Go the Extra Mile

If targeted email interests you, we have several targeting metrics to best reach those within your community. If you have any questions, or aren’t quite sure what will best suit your needs, we’re more than happy to help! Contact our team at Well-Ahead today to get started.

Grassroots

What is Grassroots Marketing?

If targeted email interests you, we have several targeting metrics to best reach those within your community. If you have any questions, or aren’t quite sure what will best suit your needs, we’re more than happy to help! Contact our team at Well-Ahead today to get started.

• Local Places of Worship
• Grocery Stores
• Barber Shops
• Convenience Stores

Press Releases

Securing local media attention is a cost-effective way to increase awareness about your program. You can personalize the Now’s the Time press release template to include information about your program and encourage community members to take the prediabetes risk test. The press release guidance included simple instructions on how to share the release with the media.

Sample Budgets

We’ve supplied example budgets and recommended tactics below to help you get started.