People respond to those with influence, creditability and personal connection. Therefore, the success of a worksite wellness program depends greatly on the support and participation of business leadership. So, it is important to engage management in the development and launch of your program.
To get started, explain to leadership that their participation will result in a higher return on investment. Generally, organizations can expect a return on investment of $1.50 for every $1.00 invested in a wellness program (Rand Corporation). This ROI will be seen in decreased health care costs, increased productivity, reduced absenteeism and improved employee morale and retention rates.
Once leadership is on board, it is time to spread the good news! A member of the lead team should first communicate the launch of the wellness program. For examples of this, check out the customizable communication below! These samples are written according to organization size. Within the communication, be sure to include specific information on how you will gather employee feedback (see Step 3).
If your organization is...
- Small: No email to announce your program's launch? You can use a flyer, attach letters to check stubs, or even use snail mail.
- Medium: Email, or any of the options above!
- Large: Email, but you can check out the Louisiana Business Group on Health Toolkit for more ideas.